Massimiliano Messina was born in Catania, Sicily on December 20th 1973. He was just three months old when his parents moved to Brianza, in the extreme north of Italy. It was here, a few years later in 1978, in the city of Meda, that his father, Rosario, founded Flou S.p.A.
Following his graduation in 1995 with a degree in Economics and Business awarded by the Bocconi University in Milan, he enjoyed a few years of work experience in the marketing divisions of the multinational companies Shell and Kraft, and spent a period of time in USA to perfect his English.
At the end of the 90s, he joined the family business and was responsible for multimedia projects, in particular, the development of an innovative program for cost estimates via the Internet, with 3D graphics; it still has approximately 25,000 requests every year.
In 2008, he took over the role of Director General of Flou, a position he held until 2011 when, following the sudden death of his father, he was appointed president, sharing the responsibilities of managing the company with his sisters Cristiana and Manuela, respectively responsible for Trade Marketing and Research & Development.
Since 2010 he has been a member of the Steering Committee of Federlegno-Arredo.
In 2013 he founded Natevo, a spin-off brand of Flou S.p.A.
He has three children from his marriage to Veronica – Nicole, Leonardo and Carol.